If you're a relative
novice to marketing, Liz Barrington highly recommends
the following books for supplemental reading which are
the UK. Please come back and visit this section
again soon for further updates.
by L. De Chernatony and Malcolm McDonald
Butterworth-Heinemann Ltd - September 2003
The Marketing Plan
by Malcolm McDonald and Peter Morris
Publisher: Butterworth-Heinemann Ltd -
Publisher: Butterworth-Heinemann Ltd - April
Publisher: Harper Collins Business - June
First Class Delivery.
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